About


Jim Kelley, Director of ChangeWorks Institute

ChangeWorks Institute delivers proven success-generating strategies that professionals, entrepreneurs, and creative people around the world use reach whole new levels of personal achievement – and thrive beyond adversity. 

After 15 years of focused effort and 10 years of R&D in the ChangeWorks Coaching Lab in Portland, Oregon – the Self-Directed ChangeWork® Method (SDCM) and related trainings are ready for prime-time – – and oh what a journey it’s been! 

Building on time-tested coaching models, SDCM helps you discover the structure of your experience, master the mechanics of change, and get the personal skills you need to meet the your most difficult challenges. 

At ChangeWorks Institute we are committed to brining you the essential skills you need to make lasting — even permanent — changes in your habits – in the way you think and in how you feel about your challenges, as you learn to live a more fun, adaptive, productive life.

CWI coaching is a multi-disciplined approach synthesized for CWI’s clients so you can move through change with clarity and confidence, and learn to produce results on demand.

A combination of studies is at the foundation of Self-Directed ChangeWorks Method including advanced trainings through the Coach Training Alliance in Social & Emotional Intelligence (ISEI), direct application of certain elements of Dr. William Glasser’s Choice Theory; and generative techniques in guided imagery, hypnotherapy, precision language, and mindfulness.

The Self-Directed ChangeWorks models elegantly guide you through a transition from hesitation to action by using an achievable and recognizable “next step” model which preserves the best elements from your current resources, as you learn new thought processes, skills, and tools – leading to a felt sense of satisfaction and renewed motivation with each successful next step.

Clients who have experienced this amazingly effective goal-achievement toolkit not only avoid the frustration of repeated false starts and disheartening failures. They go back into their lives feeling empowered, connected to their mission, and experiencing greater degrees of harmony and success with their desired outcomes, and those with whom they find themselves in key relationships.

I frequently tell my clients: “Your mind is more than what you think. It’s fun to discover and learn! Here’s where your strength can really be found. Powerful resources await within that you can use, now, to turn disadvantage to advantage, move you from strength to strength.”

I am a lifelong learner and entrepreneur, and I first used advanced business, coaching, and rapport techniques as a full-time business consultant in the early 1990’s. Starting over twenty years ago, I taught seminars for Fred Pryor and CareerTrack, specializing in professional development, management skills, and their famous one-day seminar: “Dealing with Difficult People”.

I have trained hundreds of people across the US and in the UK in individual and seminar settings to use business and interpersonal techniques that begin to immediately transform the future. My passion is creating an atmosphere of learning about living well, being resourceful, solving problems, creating well-formed options, enjoying life, and doing good work.

Imagine discovering experiences that produce lasting change..!

So fasten your seat-belt Dorthy, cuz Kansas is going bye-bye! 

Look forward to working with you, 

Jim Kelley

Relevant Certifications:

  • Jim Kelley CH, MNLP
  • Certified Master Trainer, Int’l Association of Counselors & Therapists
  • Certified Instructor, National Guild of Hypnotists
  • Practitioner, Neuro-Linguistic Programming
  • Master Practitioner, Neuro-Linguistic Programming Licensed Trainer, Society of Neuro-Linguistic Programming
  • Coach Practitioner, Humanistic Neuro-Linguistic Psychology
  • Coach Practitioner, Humanistic Neuro-Linguistic Psychology
  • Personal Development & Success Coach
  • Certified Motivation Coach, Social & Emotional Intelligence Coach, Weight Loss Master Coach
  • Executive Director, ChangeWorks Institute of Coaching, NLP & Hypnotherapy

They can because they think they can. ~ Virgil

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